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24/04/2013 - 20:20hs

Dubai opens tourism office in São Paulo

The emirate’s department in the sector will set up an office in the city of São Paulo. The objective is to double the number of Brazilians travelling to the region.

São Paulo – The Dubai Department of Tourism and Commerce Marketing (DTCM) is going to establish an office in São Paulo to promote Brazilian tourism in the emirate. The Brazilian representatives will be the Interamerican Network, an agency for Public Relations that already works for Emirates, the airline of Dubai.

In a press conference promoted on Thursday evening (24) at the World Travel Market (WTM) Latin America, in São Paulo, the executive director at the DTCM, Hamad Mohammed Bin Mejren, stated that the target of the office is to double the volume of Brazilian tourists in Dubai in coming years. In 2012, the emirate received 40,000 guests from Brazil. In total, 300,000 passengers from the country crossed the airport in the city in 2012.

The vice president at the Interamerican Network, Danielle Roman, said that the office should provide incentives to passengers from Brazil heading to other destinations to stay in and visit Dubai. “We want to show that people can stay in Dubai. For those who already spend three nights in the city, the average for Brazilians, we are going to show that they may increase their stay,” said Roman. The operations director at Emirates Brazil, Ralf Aasman, said that in coming days the airline should start a promotion with cheaper tariffs to provide incentives for tourists to spend a little longer in Dubai.

Marcos Carrieri/ANBA

Jordan: focus on religious tourism

 The DTCM should promote leisure, business and MICE (meeting, incentive, convention and exhibition) tourism. The sector should receive the greatest investment by DTCM in São Paulo as Dubai is the main destination for events and conventions in the Middle East. Mejren stated that the DTCM decided to open an office in Brasil as the country’s economy, currently the 7th largest in the world, should “rapidly” become the 5th largest as the Brazilians are spending more and more on travels abroad. The DTCM already has offices for tour promotion in Australia, China, India, Japan, Germany, Italy, South Africa, the United Kingdom, France and even Argentina, where it promotes actions for other Latin American countries.

African competition

Dubai is not the only travel destination that wishes to attract Brazilians. The director of the Egyptian Tourism Authority, Mohamed Hegazy, who is also participating in the WTM Latin America, stated that Egypt has the target of receiving 20 million tourists in five years, almost double the 11 million who visited the country in 2012. In this project, he said, Brazil plays an important part as the Egyptians want to receive 100,000 Brazilians over the next five years, over triple the 30,000 who visited the North African country last year.

Hegazy stated that the political instability in Egypt should not scare away tourists as it is restricted to political impasses and is not contaminating the sector. He also said that the country hopes to increase the volume of visitors to promote leisure and adventure tourism.

The Regional Marketing Manager of the Jordanian Tourism Council, Ahmad Al-Hadid, wants to attract more Brazilians through the promotion of religious and “exotic” tourism. “We want to show that Jordan was one of the places visited by Jesus Christ, but also to show the beauties of the country, like the city of Petra and to identify Jordan as an exotic destination,” he said.

Marcos Carrieri/ANBA

Egypt aims to attract 20 million tourists in five years

 In 2012, the country received 9,032 tourists from Brazil. In January and February this year, 1,523 Brazilians travelled to Jordan, growth of 61% over the 945 Brazilians who travelled to the country in the same period last year. The target, said al-Hadid, is to keep growth throughout 2013.

Lebanese in Brazil

In the search for Brazilian clients, it is even worth appealing to charm. A hotel that has already received personalities like former French presidents François Mitterrand and Jacques Chirac, then princess Grace Kelly, of Monaco, the former president of Egypt, Gamal Abdel Nasser, and king Hussein, of Jordan, now wants to attract Brazilian guests. It is the Le Bristol, in Beirut, and representatives from the hotel are participating in the World Travel Latin America, in São Paulo.

“We want to explore this market. We have not been receiving so many Brazilians, but we hope this will rise,” said Nazira El Atrache, the general manager of Le Bristol, during a visit to the Arab Brazilian Chamber of Commerce, promoted on Wednesday (24). She and Maya Abi Karam, the sales manager, were received by the CEO at the organisation, Michel Alaby, and by director Mustafa Abdouni.

“We have beautiful places in Lebanon, like Baalbek, Anjar, Beqaa Valley, Chouf mountains and the cedars of Barouk, a beautiful reserve with very ancient cedars that is also worth visiting. It is all very close. In April it is possible to ski in the mountains and, later, to go down and swim. It is very beautiful,” said El Atrache.

Aurea Santos/ANBA

Atrache: hotel has even received presidents

 Le Bristol was built in 1951 and, according to the general manager, has never been closed, not even in the periods in which Lebanon lived its wars.

World Travel Market Latin America 2013

Up to April 25th
Transamérica Expo Center
Avenida Doutor Mário Villas Boas Rodrigues, 387, Santo Amaro, São Paulo – SP
Registration information at site http://www.wtmlatinamerica.com/page.cfm/Link=225/t=m/goSection=20

*With Aurea Santos. Translated by Mark Ament

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