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21/01/2016 - 07:00hs
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Brazilian to open décor, fashion shop in Dubai

Architect Vincenzo Visciglia is launching a store carrying decoration items and haute couture pieces in late February. The official launch will be in March and the clientele is the high-income public.



São Paulo – In March, the Brazilian architect Vincenzo Visciglia is opening his haute couture and decoration items shop in Dubai, United Arab Emirates. Before that, in late February, the store will have a soft opening, with the team undergoing training and reduced opening hours. Visciglia told ANBA this Wednesday (20) that 60% of the items on sale will be imported from Brazil, and some of them are his own designs. “I started my career by making decorative objects,” he says. His couture brand, Aavva, will have a studio onsite.

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Models wearing Aavva clothes: a focus on haute couture

The choice of Brazilian products was not random. The architect claimed Brazilian artists, designers and artisans rank among the world’s most creative, alongside the Italian ones. “I have noticed that here (in the Gulf) there is a demand for unusual, exclusive things. And Brazil can offer that. Brazil has the raw material and it has things that are different. I think it’s only right that I should show more of my country here,” said Visciglia, who was born in Tatuí, in the state of São Paulo.

Visciglia studied architecture in Miami and arrived in Dubai six years ago to spend a few months. He never went away. There, and in other Gulf countries, he captivated a big clientele among sheikhs and businesses. Visciglia designs the interiors and decoration of mansions and palaces for his private clients, as well as the interiors of stores and restaurants. One of his major Middle East partners is the cafeteria chain Papparoti. He was slated to launch a unit in Brazil this year, but said the economic crisis brought his plans to “a halt.”

The architect’s new shop will span 300 square meters in Dubai’s new Design District, called D3, set to open later this month. It will house the world’s leading high-end and haute couture brands, as well as art studios and galleries. The Brazilian’s store will feature two separate areas: Aavva Home, for decoration, and Aavva Fashion, for custom-tailored and off-the-shelf clothes.

Decorative objects available from Aavva Casa will include napkins with Austrian Swarovski crystals, small gold-plated furniture pieces, tablecloths, Brazilian and Italian porcelain and ceramic items, objects made with lace from Brazil’s Ceará state and other products made from recycled or reused materials.

“The idea is for people to choose the items at the store to be the piece de resistance in decorating a room,” the architect explains. Both end consumers and architects or designers can buy from the shop, which will also move units via multi-brand stores.

In turn, the studio will be devoted to custom-made clothing with price tags of up to USD 40,000, according to Visciglia, and off-the-shelf items, going for USD 200 or higher. The business is a partnership venture between Visciglia and his Aavva partner Ahmad Ammar. Visciglia claims the new business will complement his “bread-maker” in the region, which is interior decoration.

*Translated by Gabriel Pomerancblum

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