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12/10/2016 - 07:00hs
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Brazilian exhibit on soccer to tour UAE

‘The history of soccer’ is now showing in the Greater Florianópolis area. Curator Jules Soto is in talks to take it to Dubai and the other six emirates before the end of the year.



São Paulo – Exhibition “The History of Soccer” is now showing at Continente Shopping, a mall in Greater Florianópolis, in Brazil’s Santa Catarina state, and one of its upcoming destinations should be the United Arab Emirates, according to curator Jules Soto. The show traces back the history of the sport, its world cups and what happened during each of them, particularly in Brazil.

Press Release

Objects tell the story of the world cups

Visitors will learn about the early days of soccer, from its beginnings in Greece through to the first world cup, in 1930; how each world championship was broadcast – on the radio, on TV, online –, plus the tickets, the currency they were bought with, the balls that were used, and the players’ cleats and jerseys.

Soto says the show tracks how technology evolved through the years and portrays the commercial appeal that grew to be associated with world cups. The objects and their labels are in glass casings with LED lighting. “This is the world’s biggest travelling show on soccer,” says Soto. Delfim de Pádua Peixoto Filho, the vice president of CBF, Brazil’s soccer federation, attended the show’s opening in Santa Catarina.

Some 400 items are featured, including rarities such as a ball from the first world cup ever, in Uruguay, and cleats from the second edition, in Italy. They’re from the collection of Instituto Cultural Soto, a public interest civil society organization run by the Soto family. The exhibit is a partnership between the institute and University of Vale do Itajaí (Univali). Jules Soto is in charge of Instituto Cultural Soto, which acts as a museum and owns collections on myriad subjects, including imperial-era Brazil.

After Santa Catarina, “The History of Soccer” should travel to at least two more locations in Brazil before heading out to the UAE. Jules Soto is in talks with Emirati businessman Mohammed Ajmeddine, of Ajman, and believes the tour will cover all seven emirates, including Dubai. The curator notes that Qatar, which is near the UAE, is hosting the 2022 FIFA World Cup.

Press Release

Exhibit in Santa Catarina, Brazil features roughly 400 items

Following its UAE leg, the exhibit will likely have a European leg and then be featured in several cities in Russia, where the 2018 FIFA World Cup will be played. Soto explains that a few adaptations will be made from country to country to include the local currencies used in each world cup, but in the UAE, Brazilian currency will be on show. He believes the UAE stint will happen this year, possibly in December.

Soto is a geographer and a curator of five different museums, among them the navy culture center Centro Cultural da Marinha, in Santa Catarina, eco-museum Ecomuseu Univali, and oceanographic museum Museu Oceanográfico Univali. A native of Caxias do Sul, Rio Grande do Sul, raised in Porto Alegre, in the same state, and residing in Santa Catarina from age 23, he first started collecting at the tender age of five and has been building up the collection of Instituto Cultural Soto ever since. When it comes to sports, besides the ongoing exhibit, Soto plans on creating a dedicated museum at Univali.

Quick facts

Exhibition: “The History of Soccer”
Until November 20, 2016
Tuesday to Sunday, from 2pm to 8pm
Espaço Museu, Continente Shopping, Rodovia BR 101 km 211 - Distrito Industrial – Santa Catarina
Tickets: BRL 10 full, BRL 5 half
Find out more: maio@univali.br or (55 47) 9266 1005

*Translated by Gabriel Pomerancblum

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