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15/03/2017 - 16:49hs

Dubai fair generates USD 6 million to dental sector

Eighteen member companies of the sector’s association attended the AEEDC in the United Arab Emirates in February. They made over USD 1.3 million in sales during the event.

São Paulo – The eighteen Brazilian companies from the dental sector that attended the UAE International Dental Conference & Arab Dental Exhibition (AEEDC) last month in Dubai, United Arab Emirates, expected to reach sales of USD 6 million, included those during the event and for the next twelve months. In the 2017 edition of the fair, they made 893 contacts, according to the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

During the AEEDC, the largest dental trade fair of the Middle East and North Africa, sales reached USD 1.3 million. Another USD 5 million are expected by the member companies of the Brazilian Medical Devices Manufacturers Association (Abimo) in the next twelve months.

According to Clara Porto, Abimo’s manager of Projects and International Marketing, the Arabs show a strong empathy for Brazilian culture and like to do business with local companies. “They search for high-quality products with reasonable prices, and the country is very competitive considering these variables,” she says in a statement.

Brazilian companies participating in the AEEDC were Aditek, Angelus, Bio-Art, Bionnovation, Cristófoli, Dentscler, DFL, DFVasconcellos, DSP Biomedical, Indusbello, Maquira, Microdont, Olsen, ROIC, SIN Implantes, Systhex, Titanium Fix, and XDENT. Brazilian Hands On Area, a space for hands-on product testing, was a highlight of the expo again. 

“The area enabled companies not only to engage in the usual, passive promotion at their stands, but to do more technical promotion as well, demonstrating their products to distributors, prospective buyers, dentists. This is a more dynamic approach that attracted more visitors,” the statement quoted the executive as saying. 

Brazilian oral health and dental care is known globally, and that helps close deals. Brazilian companies shipped USD 85 million worth of products abroad last year. Arab countries alone purchased USD 590 million from Brazil in 2015, the last year for which data are available. 

*Translated by Sérgio Kakitani & Gabriel Pomerancblum

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