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30/03/2017 - 07:00hs
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Egyptian company looks to increase sales to Brazil

Food company Sfii sells olives to Brazilian buyers. It’s now looking to supply products like pepper and sundried tomatoes, and an executive hopes to invite Brazilian female executives to attend a forum in Egypt.



Alexandre Rocha/ANBA

Yomna El Sheridy visited the Arab Chamber offices

São Paulo – Egypt-based company Special Foods Industry International (Sfii) is looking to increase its exports to Brazil, and its managing director Yomna El Sheridy is currently in the country to seek out new opportunities. “We are prospecting for new markets, because exports are key to Egypt,” she told ANBA while visiting the offices of the Arab Brazilian Chamber of Commerce in São Paulo this Wednesday (29). “We hope to find direct, middlemen-free contacts in Brazil, so we’re here to see the potential,” she said. Accompanying her was the Egyptian consul for trade in São Paulo, Mohamed El Khatib.

Sfii makes and exports items including olives, pepper, pickles, artichokes and sundried tomatoes. The only product it sells to Brazil is olives. El Sheridy said a total of 15,000 tons of olives were shipped from Egypt to Brazil last year. “And two months into this year exports surpassed 50% of total sales last year,” she revealed. Olives were Egypt’s second-best selling product to Brazil in January and February 2017, according to the Brazilian Ministry of Industry, Foreign Trade and Services.

Press Release

Tomato drying process in Egypt

According to El Sheridy, Sfii has ten different buyers in Brazil. “That’s a good start,” she said. Now, she hopes to sell pepper and sundried tomatoes as well. “There is some serious potential, it’s a great country and our tastes are very much alike,” she pondered, adding that Brazil imported over 100,000 tons of olives last year.

Sheridy also said that the plant is located in a free zone for exporting companies, therefore 100% of output is exported. “We sell to 15 countries,” she said, adding that all raw material and inputs come from Egypt.

The external market is currently one of the priorities of the Egyptian economic policy since the country has a great need for foreign currency.

The CEO of the Arab Chamber, Michel Alaby, and other representatives from the organization met with the entrepreneur and suggested for the company to take part in the fair of the São Paulo Supermarkets Industry Association Fair (APAS) to be held from May 2 to 5 in the city of São Paulo. In the last few years, the Arab Chamber has been organizing a stand in the fair for Arab exhibitors.

Reproduction/Facebook

The company also exports bell pepper

Women’s forum

Sheridy is also the president of the NGO Business Women of Egypt 21, which promotes entrepreneurship among women and the unity between women business owners.

She is planning to use her stay in Brazil to invite Brazilian women entrepreneurs to attend a forum that her organization will hold in February of next year called “Women for Success”.

According to the executive, the idea is to open communication channels between women business owners from both countries, exchange information on success cases and establish contacts.

*Translated by Gabriel Pomerancblum and Sérgio Kakitani

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