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11/05/2017 - 12:00hs

Dubai expo to feature Brazilian beauty items

The Beautycare project is taking toiletry, perfume and cosmetics companies to the United Arab Emirates beginning on May 14. The initiative was announced via Arab bloggers.

São Paulo – Brazilian toiletry, perfume and cosmetics manufacturers will be featured in Beautyworld Middle East, the industry show running from May 14 to 16 in Dubai, the United Arab Emirates. The Brazilian participation relied on special promotion this year: items by Brazilian brands were distributed beforehand to famous bloggers in the Arad world, along with invitations for them to visit the national area in the expo.

Press Release

The expo in 2016: 25 Beautycare affiliates were featured

The action was taken by the Arab Brazilian Chamber of Commerce in partnership with Beautycare Brazil, a project designed to boost exports and handled by the Brazilian Toiletry, Perfume and Cosmetics Industry Association (Abihpec) and by the Brazilian Export and Investment Promotion Agency (Apex-Brasil), which are organizing the participation in the Dubai trade show. Brazil will be featured prominently in a 507-square meter area featuring 42 different companies.

Beautycare-affiliated enterprises were encouraged to provide product to be given out to bloggers such as Sarah, of blog Glam Dubai, Maira Mateen, of Maira Simple Life, Sahar, of Sahar Reviews, and Slava Noor, of The Pink Fins, all of whom have written posts on Brazilian products, which included hair, nail and body care items. One of Dubai’s best-known bloggers, Tamara Al Gabbani, will be at the Brazilian area for the opening of the expo.

“This is a high value-added industry which has the potential to export to the Arab world,” said Arab Brazilian Chamber CEO Michel Alaby regarding why the organization is backing up the action.

Beautycare has stepped up its game for this year’s Beautyworld Middle East – last year it had featured 25 companies. Out of the 42 participating businesses this year, 39 will be in a collective area and three will have dedicated stands. Beautycare Brazil project manager Gueisa Silvério claims that companies are increasingly interested in the Arab countries.

Just like last year, a hairdresser basin will be available to the exhibitors in the Brazilian pavilion. What’s new this year is a workshop area where companies will be able to promote and demonstrate their goods to prospective clients. Companies featured in the area make products ranging for hair to skin and nails.

A ‘buyers’ project’ will also take place during the Dubai expo. Arab importers were selected by the Apex-Brasil office in the UAE and by Brazilian embassies in Arab countries to be the targets of promotion by Brazilian manufacturers. The buyers will have meetings with the companies and learn about their profiles.

The following Beautycare companies will be in the Brazilian Pavilion of Beautyworld Middle East: Agilise Cosméticos, Amend, Beox Professional, Bijoux de Pele, Bio Vegan, Bionat, Brazilian Kimberlite Clay, Brazilian Oils, Brazilian Secrets Hair, Clorofitum Profissional, De Sírius, Exo Hair, Extremelly, Fashion Cosméticos, Fina Flor Cosméticos, Floractive, Gnano, Goz Cosmeticos, Haskell Cosmétics Natural, Honma Tokyo, Ideal Cosméticos, Itallian Hairtech, Kaedo,  Kostume, Macpaul, Mediterrani Professional, Mundial/Impala, Naza Cosméticos, Ng de France, Prolab Cosmetics, Pro Salon, Secrets Professional, Sorali, Star Beauty Brazil, Sther Cosméticos, Sweet Hair Professional, Sweeteez Professional, Tech Line, and Você Bonita. Companies with their own stands will be ECosmetics, Embelleze, and Maxibrasil. 

A good market

The Arab countries are an important market for the Brazilian toiletry, perfume and cosmetics industry. As a whole, the industry grossed USD 15.3 million from sales to Arab buyers last year, according to numbers supplied by the Abihpec. The leading destinations were the UAE and Saudi Arabia, which accounted for a combined 71% of total sales. The bulk of sales, 88%, consisted of hair products.

Beautycare Brazil-affiliated companies alone grossed USD 5.5 million from sales to the Arabs in 2016, a 3.7% increase over 2015. The main markets for the project in the region are the UAE and Egypt. Last year, exports by Beautycare Brazil companies amounted to a total of USD 278 million, up 71.4% from 2015, with most of the product going to Latin American countries.

*Translated by Gabriel Pomerancblum

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