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12/05/2017 - 07:00hs
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Brazilian ornamental stones at Dubai trade show

The Middle East Stone Fair will open on May 22 in the UAE, with a Brazilian pavilion featuring 15 companies. Industry association Abirochas and the Arab Brazilian Chamber are organizing the Brazilian participation.



São Paulo – A group of 15 Brazilian companies will be at the Middle East Stone Fair, an industry show featuring ornamental stones, marble and ceramics running from May 22 to 25 in Dubai, the UAE. The enterprises will be in a 250-square meter area organized by the Brazilian Ornamental Stones Industry Association (Abirochas) in partnership with the Arab Brazilian Chamber of Commerce.

The companies will showcase blocks, slabs and finished goods in Dubai, according to Abirochas Projects manager Roberta Britto. Featured stones will include granite, marble, slate and quartzite. Overall, 500 different types of materials will be on offer at the Brazilian stand, according to Britto. The Brazilian exhibitors will be medium- and large-sized exporting companies.

The companies are: Fortuna Granitos do Brasil, Nova Aurora, Santo Antônio, Monte Negro Granitos, PBA Stones, Imetane Granitos, Bramagran, Brasigran, JSM, Marbrasa, Mag Ban, Gramazini, Guidoni, Gramil, and IMARF. The Arab Chamber and Abirochas will also share a space in the Brazilian pavilion. According to the Abirochas Projects manager, this will be the first time several Brazilian stone industry companies are featured in the expo at once.

The Middle East Stone Fair began as a spinoff of Big 5, the annual building industry show in Dubai. A dedicated exhibition was created for the industry due to its growing prominence. “This is an industry that’s in high demand in the Arab world, and especially so in the Gulf,” said Arab Chamber CEO Michel Alaby.

The CEO also said the Arab building industry keeps expanding. “Just look at the projects underway in the Gulf,” he said, citing two major events that are driving construction: Expo 2020, the world exhibition Dubai will host in three years’ time; and the 2022 FIFA World Cup set to take place in Qatar.

According to Britto, the goal in joining the expo is to enter the market, since Brazil is not a major supplier of stones to Arab nations. It is, however, the biggest granite exporter and the main supplier to the United States, which is the world’s top buyer of the product. The second-biggest granite buying country in the world is China, and Brazil is also its primary supplier. Industry exports in 2016 amounted to USD 1.3 billion.

The Arab Brazilian Chamber’s International Business executive Rafael Solimeo explains that there are rocks available in Brazil whose colors attract Arabs’ attention because they are unusual to them. The executive points out that Brazilian products are in use in large-sized projects in the UAE, such as the Mall of the Emirates, the new Abu Dhabi airport, and the famed Burj Al Arab hotel. Solimeo will be at the Middle East Stone Fair on behalf of the Arab Brazilian Chamber.

According to Britto, the Dubai exhibition will also be a chance to advertise and divulge the Global Stones Congress, a worldwide technical/scientific industry discussion event. The 2018 edition will take place in Ilhéus, Bahia.

*Translated by Gabriel Pomerancblum

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