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15/05/2017 - 18:45hs

Beauty bloggers promote Brazil at expo

Digital influencers from across the Arab world were at the Brazilian stand in the first two days of Beautyworld Middle East, the trade show taking place in Dubai. Tamara Al Gabbani blogged about the products.

Press Release

Tamara (L) was shown the products

São Paulo – Some ten bloggers from across the Arab world visited the Brazilian pavilion in the first two days of Beautyworld Middle East, the industry show running from Sunday (14) to Tuesday (16) in Dubai, the United Arab Emirates. A famous blogger in the Middle East, Tamara Al Gabbani came to the stand and had a close look at the Brazilian toiletry, perfume and cosmetics items on display.

The pavilion is organized by the Beautycare Brazil project, with promotional support provided by the Arab Brazilian Chamber of Commerce. Designed to encourage industry exports, the project is an effort of the Brazilian Toiletry, Perfume and Cosmetics Industry Association (Abihpec) and the Brazilian Export and Investment Promotion Agency (Apex-Brasil). There is a collective area featuring 39 project-affiliated companies, plus three enterprises with own stands.

“By far the best pavilion at Beautyworld Middle East,” Al Gabbani wrote on social media about the Beautycare Brazil area, adding that Brazil “are serious global innovators and inventors in the hair & skin sector.” “I was in awe of the revolutionary new approach to hair & skincare for at home use & salons,” she wrote, inviting her readers to visit the stand.

Press Release

Blogger advertised Brazilian project

The Arab Brazilian Chamber worked with bloggers to spread the word about the Brazilian participation, in partnership with the Beautycare Brazil project. Prior to the expo, product samples by the project’s brands were given to the influencers, who wrote about the items on their pages. The bloggers were also invited to visit the Brazilian stand.

The Arab Chamber’s International Business executive Rafael Solimeo, who’s representing the organization at the trade show, mentions the variety and uniqueness of the Brazilian products that the bloggers saw. “These are cool, nice-smelling, organic, halal items with different textures. Brazil is setting itself apart,” he told ANBA.

Solimeo claims that bloggers bring end buyers closer to Brazilian items. He spoke with people who dropped by the Beautycare Brazil stand after reading the influencers’ posts on the Brazilian pavilion.

“A housewife, an office director, a student, they have no access to the expo. They are not industry professionals. So, the blogger brings the expo’s contents across to end buyers, to whose who will actually use the product,” says Solimeo. Beautyworld Middle East targets retailers and industry professionals.

The Beautycare area in the expo spans 507 sqm. In addition to seeing the Brazilian products, Tamara Al Gabbani spoke with staff from the Brazilian companies and with the project’s manager Gueisa Silvério.

*Translated by Gabriel Pomerancblum

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