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20/12/2017 - 07:00hs
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A Brazilian’s health & wellbeing business in Lebanon

Habits Wellness’ certified professionals who render services to customers at their homes, including physiotherapy, yoga and pilates classes, as well as personal training, massage and nutrition.



São Paulo - Isabela Caires Sawabini of Paraná, Brazil set up a health and well-being business in Beirut in 2013. Habits Wellness caters to customers at home, with certified professionals offering physiotherapy, yoga and pilates classes as well as personal training, massage and nutrition services.

Press Release

Sawabini has been living in Lebanon for six years now

A physical educator by trade, Sawabini moved to Lebanon with her native husband in late 2011. “I took a survey of the market and I focused on what was lacking in Lebanon. I was drawn to this market segment, and so I created Habits,” she said. “Afterwards, with a team of professionals on board, we began adding other programs and tailoring ourselves to the market.”

Born in Loanda, Paraná, the 32-year-old businesswoman holds a master’s degree in Sports Administration. She explained that Habits Wellness is a one-of-a-kind business in health and well-being, since it delivers tailor-made services to customers at their homes. “Our work is unique, because we work with a team to meet our students’ goals faster and more efficiently,” she said.

The clientele is mostly made of high-income Lebanese people. “Habits can provide everything a person needs for a healthier lifestyle in an effective, ongoing way. We incorporate something special that sets us apart from the market into each of our services,” she said.

Sawabini relates that she adapted well to Lebanon’s habits and that although she does speak a bit of Arabic, English is her go-to language, even at home. “I still get surprised by lots of things. Every day is a discovery and I love that. Since I have my work, my friends and a very active social life, so I guess I am well adapted.”

She travels to Brazil two or three times a year. What she misses the most is “the easy-going lifestyle, the family, friends, the sports, the parks and the beaches.”

She finds Beirut to be a vibrant city. “I love the restaurants, the nightlife, lots of good food and beautiful, intelligent, worldly people.” Six years after moving into the country, she feels at home. “I feel safe here, much more so than in Brazil, I would say,” she muses.

Find out more: www.habitswellness.com

*Translated by Gabriel Pomerancblum

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