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28/12/2017 - 07:00hs

Abu Dhabi to host Brazilian Festival

A commercial and cultural event will take place at Yas Mall from February 22 to 25, 2018 to celebrate Brazil-United Arab Emirates relations.

São Paulo – Abu Dhabi will host the first edition of the Brazilian Festival from February 22 to 25, 2018. The event will be held at Yas Mall, the emirate’s biggest shopping venue, featuring goods from Brazilian companies in different industries, as well as cultural performances.

The Festival is intended to enhance Brazil-UAE ties and to spread awareness about the quality and variety of goods available from Brazil, via a Yas Mall-Arab Brazilian Chamber of Commerce partnership.

Brazilian footwear, clothing, cosmetics and food companies will be showing their products in kiosks in the mall’s central square. The idea is to showcase high-end items in order to build an image for Brazil in the UAE.

“We will try to break a bit from the commodity-exporting country stereotype by showcasing finished goods from a number of industries, thereby enhancing the image that Arab countries have of Brazil,” said Arab Brazilian Chamber of Commerce president Rubens Hannun.

Gulfood, one of the world’s biggest food industry expos will take place in Dubai (140 km off of Abu Dhabi) from February 18 to 22, featuring some 80 Brazilian exhibitors. Hannun said this will be a good time for Brazilian enterprises in the UAE, since they can also join the Brazilian Festival as visitors or exhibitors. “This is a way for companies to get in touch with end buyers at a mall, unlike Gulfood, which is an industry-specific show,” he explained.

In addition to the companies’ stands, an Arab-inspired take on the Brazilian comic book Turma da Mônica will be featured in a show. There will also be a capoeira session with Brazilian athletes who live in Abu Dhabi; a performance by samba school Unidos da Vila Maria; and an autograph-signing and picture-taking session with Brazilian-American skater Bob Burnquist.

Yas Mall spans roughly 2 million square feet, offering retail and entertainment options. The three-floor mall welcomes locals and tourists. It features national and international restaurants, state-of-the-art movie theaters and a family entertainment area. World-class brands such as Chanel and Dior are represented. Yas Mall is also home to an outlet from Brazilian flip-flop brand Havaianas.

To register and exhibit your products, go to http://bit.ly/2BluCDN or call +55 (11) 3145-3200.

*Translated by Gabriel Pomerancblum

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